This project explored the fusion of urban dynamism with product design. The piece leverages motion graphics and VFX to highlight the energy of the footwear and its connection to street culture. The video combines stylized animations with visual effects that convey speed, impact, and a contemporary aesthetic. The central concept was to recreate an atmosphere that breathes city life and movement, reinforcing the idea that the product not only follows but amplifies the rhythm of daily life. The visual treatment features rapid transitions, minimalist graphic elements, and a purposeful use of sound design to emphasize the bold attitude of the piece.
[Client]
Nike Concept
[Year]
2025
[Services]
Product Video Production and Marketing Strategy
[Catagory]
Category
Project Objectives
Create a visually impactful video blending animation and street-inspired aesthetics.
Highlight speed, rhythm, and energy through motion graphics and VFX.
Reinforce the connection between product and lifestyle in an artistic way.
Project Scope
Concept & Storytelling
Developed a narrative centered around urban movement and rhythm.
Framed the product as part of everyday energy and culture.
Design & Animation
Stylized transitions and bold graphic elements.
High-energy pacing supported by music and sound design.
Minimalist yet powerful visual composition.
Post-production
Integrated rapid cuts and synced audio for intensity.
Balanced product focus with artistic atmosphere.
Results
The video successfully captured the essence of street-inspired design, delivering a bold and memorable piece. It stood out for its creative energy and ability to connect the product with an urban lifestyle.
Lessons Learned
Strong visual rhythm can elevate product presentation.
Minimalist motion graphics can communicate energy without overcrowding the frame.
Music and pacing are as essential as visuals for creating emotional impact.
Snaps From the Project
