MyWay Perfume

Project Objectives


Create a visually striking CGI and FOOH campaign that blends elegance with bold, cinematic storytelling.
Highlight the perfume’s essence — individuality, discovery, and sophistication — through dynamic visual language and atmospheric design.
Position MY WAY as more than a fragrance: a lifestyle statement that resonates with modern, independent audiences.

Project Scope

• Concept & Storytelling
Developed a narrative around exploration and self-expression, symbolizing the journey of finding one’s own path.
Crafted immersive visuals that place MY WAY at the center of an aspirational lifestyle.
  
  

• Design & Animation
Combined realistic CGI environments with poetic motion design.
Used fluid transitions, light play, and macro-level product shots to evoke elegance and depth.
Balanced luxury aesthetics with contemporary edge.

  
  

• Post-production
Enhanced atmosphere through color grading, particle effects, and refined visual layers.
Integrated music and ambient soundscapes to elevate emotional resonance and brand identity.

Results


The final video delivered a powerful fusion of art and advertising, positioning MY WAY as a symbol of confidence and individuality. The blend of CGI and FOOH execution created an impactful presence both digitally and in physical spaces.

Lessons Learned


• Emotional storytelling enhances brand perception beyond the product.
Cinematic CGI can transform a fragrance into an immersive experience.
Sound and pacing play a crucial role in reinforcing the brand’s narrative and mood.