This conceptual piece reimagines the iconic MercadoLibre package as something far beyond an ordinary box. The video portrays clothes, accessories, and countless items emerging in impossible quantities from a single package — a magical effect that symbolizes the idea that everything you’re looking for is already inside.
[Client]
Mercadolibre
[Year]
2025
[Services]
Video Production and Editing
[Catagory]
Project Objectives
Convey the vast variety of products available through MercadoLibre in a single striking image.
Use visual effects to create a sense of wonder and magic around the unboxing experience.
Reinforce the message of convenience: all in one place, all in one box.
Project Scope
Concept & Storytelling
Designed a narrative where the box becomes a portal to endless possibilities.
Chose a magical, inspiring tone to highlight discovery and surprise.
Production & VFX
Filmed a simple unboxing sequence as the foundation.
Enhanced it with CGI and compositing to show impossible volumes of products flowing naturally from the box.
Creative Direction
Balanced realism with fantasy to maintain relatability while evoking wonder.
Positioned the box as the ultimate symbol of abundance and convenience.
Results
The final piece transforms a familiar everyday object into a magical storytelling device. By merging live action with CGI, the video delivers a fresh and inspiring take on e-commerce branding, illustrating how MercadoLibre brings endless possibilities into one simple box.
Lessons Learned
Simple symbols (like a box) can become powerful carriers of brand storytelling.
Adding a layer of magic through CGI can transform functional messages into emotional ones.
Conceptual explorations allow brands to reframe their identity in memorable and innovative ways.
Snaps From the Project
