This project reimagines the iconic Play Big campaign by exploring how the Lacoste crocodile could be represented in a fully 3D environment. Instead of using a physical fabric model, the crocodile was recreated digitally with detailed modeling, texturing, and rendering. This allowed us to enhance realism while also experimenting with the scale, posture, and presence of the crocodile in a more flexible and versatile way. The creative exploration focused on pushing the limits of brand identity through digital craftsmanship. The result is a series of visuals that maintain the playful and oversized concept of the campaign, but add a new layer of depth and believability by leveraging 3D design.
[Client]
EcoScape Solutions
[Year]
2023
[Services]
Product Video Production and Marketing Strategy
[Catagory]
Animation
Project Objectives
Explore the concept of Play Big through a digital-first approach.
Recreate the crocodile in 3D with detailed modeling and textures.
Maintain the playful tone of the original while adding realism and versatility.
Use the project as an internal study of how 3D can extend creative storytelling.
Project Scope
Concept & Storytelling
Reinterpreted the oversized crocodile motif in a digital context.
Explored the relationship between character, scale, and human interaction.
3D Modeling & Design
Built a high-fidelity 3D model of the crocodile, from sculpting to retopology.
Applied realistic textures and materials to enhance detail.
Rendered multiple angles and compositions to simulate campaign visuals.
Creative Direction
Balanced brand identity with artistic freedom.
Focused on photorealism without losing the playful personality of the crocodile.
Results
The exploration produced a set of visuals that reframe a well-known campaign through digital design. By replacing the physical fabric construction with a 3D crocodile, the project demonstrated how brand storytelling can evolve and adapt to new mediums. The exercise served as an internal creative study, opening possibilities for future campaigns that merge tradition with innovation.
Lessons Learned
Translating physical props into 3D assets offers flexibility and realism.
Iconic brand elements can be reinvented without losing their core identity.
Creative explorations are powerful tools for testing new visual directions before public release.
Snaps From the Project
"GreenMedia Productions brought our EcoScape Solar Panel System to life with an outstanding product video. They not only understood the technical aspects of our product but also effectively conveyed its environmental benefits and long-term savings potential. The video's visual appeal and real customer testimonials resonated with our target audience, leading to a significant increase in inquiries and sales. GreenMedia's expertise in video production and marketing made this project a resounding success, and we look forward to future collaborations."
Sarah Anderson CEO, EcoScape Solutions